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Strategic marketing

Roger A. Kerin Steven W. Hartley

MARKETING THE CORE

Eighth Edition

MARKETING: THE CORE

Eighth Edition

Roger A. Kerin Southern Methodist University

Steven W. Hartley University of Denver

MARKETING: THE CORE, EIGHTH EDITION

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This book is printed on acid-free paper.

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ISBN (bound edition) MHID (bound edition) ISBN (loose-leaf edition) MHID (loose-leaf edition)

Executive Bran

Mysteriös, fluide oder auch rätselhafte Sphinx. Mit diesen Umschreibungen ist John Glacier zwar häufig konfrontiert, doch ganz und gar nicht einverstanden.

I don’t believe I’m elusive or an enigma or mysterious. I’m very talkative, very open, very straightforward. People see me out. I spam my Instagram page with what I’m doing in my day. So it doesn’t make any sense to me. I’m just a human.“

John Glacier im Interview mit LOUD AND QUIET

Tatsächlich findet sich wenig Privates über die Londoner Künstlerin. So ist zum Beispiel ihr Geburtsname unbekannt. Auch fällt es schwer, ihre Musik in gängigen Kategorien einzuordnen. Doch wozu braucht es viel persönliche Informationen und stilistische Kategorien. Manchmal entfaltet Musik einen Zauber, der weder Einordnung braucht, noch eine Einordnung will.

Let’s declare I told you the whole proposal was about my favourite pair of socks: it would just take away your own earth of what [the music] meant to you. And, anyway, nothing’s ever as interesting as people make it out to be.“

John Glacier im Interview mit LOUD AND QUIET

Mit so einem Zau

MERRIMAN, MOMINEE, PAVYUSHKOV, ROSHIA, ALINE, CHARLET, GROSHONG, GABLE, Phoebe, WELSON, K. WADEL, STANDREW, VALELA, HERL, ANGERT, TRUXILLO, LATHIM, YRAY, RIZZUTO, E. GREEVES, Bennett, Constance DRAKULIC, WITTMER, WEYNAND, BEADNELL, AKIMA, PELLERITO, P. EBERSHOFF, PRESNAL, BRONIKOWSKI, CORBIT, CANAK, BOXSHALL, SUGLIA, HUMSTON, Montague, MERSON, M. AMIET, BRIERS, KENSEY, KRUIS, FACUNDO, GLASSNER, FLOWE, AMIR, MANUELL, MABERY, C. SONSINO, DELORIA, STROIK, SPAINHOUR, SANPEDRO, INWARDS, WELTON, FRENZEL, SUDRON, D. NIFOROS, RIDDLES, Osbert , RAES, HOLL, AUBLE, CHARARRIA, ELLINS, McBREAN, F. Pamella Anderson BOODY, EISSLER, BENETELLI, KORNBERG, MONSEN, ERIN, DEDDEN, Derrien O'BROIN, F. GOTTDENGER, BAAR, FIORILLI, CALDWILL, WHITTENTON, MONAGAS, PADUA, LENCH, J. LA FOUNTAIN, SHAFFNER, AVELINO, KOVICH, CERRATO, DU BOIS, GONCAVES, EIGNER, RANSBURG, BONUGLI, N. YUDOWITZ, SCOZZARI, MORKVE, SOCKWELL, VARELLA, ARZU, BELHOMME, BRAZZELL, BLEVINS, J. SEIDERS, DEHLINGER, GANGLOFF, SCAGLIOTTI, WICHMANN, Cox Tim UWINS, MANIN, GROSSWILER, SIRNIO, I. SARCONI, MANSEAU, Evone Mills BOWCOCK, TRAXSON, DEMEO,

honor roll of donors - Annual Financial Reports - UC San Diego

–10<br />

Honor <strong>roll</strong> <strong>of</strong> Donors


Message froM the ChanCellor<br />

Dear Friends,<br />

As we celebrate <strong>UC</strong> <strong>San</strong> <strong>Diego</strong>’s 50th Anniversary year, we recognize that the<br />

university’s incredible ascent in higher education is the outcome <strong>of</strong> the hard function and<br />

fortitude <strong>of</strong> many stellar individuals. Among these visionaries are <strong>donors</strong>, faculty, and<br />

administrators who had the courage and foresight to dream big. <strong>UC</strong> <strong>San</strong> <strong>Diego</strong> now<br />

ranks among the very highest institutions in the planet, many <strong>of</strong> which include hundreds <strong>of</strong><br />

years <strong>of</strong> history.<br />

Collecti